The Century of Self - BBC Documentary

A four part series by the BBC that may open your mind to the influence of public relations and marketing companies on your image of yourself.

Business promotes the view of humans as an irrational bundle of desires because this is the perfect consumer. This view was adopted by politics for the same reason, creating the perfect citizen - one that feels free, even pampered, yet in reality docile and blindly led.

This view is partially true, but only partially. It is the ability of each and every one of us to know ourselves, to actually see the workings of our minds. But as we look within, as we see our thoughts and desires, we can also become aware of the infinite inner-space in which these events are ignited, and eventually subside.

The bottom line from my point of view may surprising: making business and politics revolve around our inner-most desires, means that the world is, perhaps more than ever before, a reflection of our inner world. This, perhaps, makes the world more prepared than ever to accept a natural change, an outward change that will reflect an inner change in us, "the citizens", "the consumers".

In order to change the world, allow yourself to change.

Watch The Century of Self on Google video (each episode is approximately 1 hour):
The Century Of Self 1 of 4
The Century Of Self 2 of 4
The Century Of Self 3 of 4
The Century Of Self 4 of 4